Our Story

Milaf – A Blessed Journey from Madina to Africa

In the heart of Madina, one of the holiest cities on Earth, a unique drink was born—Milaf*, a date-based cola crafted with care and tradition. Unlike any other beverage, Milaf carries the natural sweetness and nourishment of dates, blended into a fizzy, refreshing alternative to modern sugar-loaded sodas.

But Milaf wasn’t just made to be different—it was made to be *better*.

For over 40 years, our parent business Crown Foods has been deeply rooted in local trade across the Middle East and Africa. With decades of experience dating back as early as 1895, the Thokan family have been navigating the diverse and ever-evolving African market, we recognized a growing demand for healthier, more meaningful choices in the beverage space. That’s when we knew: Milaf needed to come to South Africa*.

Bringing Milaf into a competitive, brand-dominated market wasn’t easy. The soft drink shelves are crowded, and big names have been etched into daily life for generations. But what they lack, we offer in abundance: heritage, purpose, and a taste of something truly blessed.

Milaf isn't just a cola—it’s a gift from the Holy Lands, made with dates grown in the sacred soil of Madina. Every sip carries a connection to a land filled with spiritual depth and timeless values. In sharing it, we are not only offering an alternative to sugar-heavy sodas—we are introducing a new standard, grounded in purity, tradition, and health.

Our vision extends far beyond this one product. We are on a mission to expand the reach of Madina-made products—to let the world experience the quality, blessings, and uniqueness that come from goods created in such a spiritually significant place.

As we continue our journey, we invite you to be part of it. Choose Milaf, and taste not just a drink—but a story, a culture, and a promise.